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The popularity of the Arts and Crafts movement encouraged the middle and upper classes to regard rocking chairs and other rustic styles of furniture with a new affection during the late 1800s. Despite its industrial ethos, Thonet drew inspiration from Arts and Crafts design in the styling of its products. The company developed its first rocking chair, the Rocking Chair No. 1, in 1860. Sales were slow at first, but Rocking Chair No. 1 and subsequent rockers steadily gained popularity and by 1913.